Austin, TX - May 20, 2014 - Spredfast, the most comprehensive social marketing platform, today announced it is participating in the Pinterest MarTech Developer alpha, which includes official access to the Pinterest Business Insights API. The alpha initiative complements the wide range of analytic tools already available in the Spredfast platform. Spredfast can now provide brands with previously unavailable insights about their performance, impact and community engagement on Pinterest. Armed with a deeper understanding of the content that appeals most to Pinners, brands can now tailor their content strategy to drive the most engagement on Pinterest. With access to the Pinterest Business Insights API, Spredfast customers can now identify the most frequently pinned content on their official website, garnering valuable information to develop and amplify content that resonates most with Pinners, as well as apply those learnings to various relevant aspects of their marketing. Specifically, through the Spredfast Social Inbox, customers will be able to monitor repins with an in-depth look at the virality of content across their own Pinterest boards as well as their website. Additionally, Spredfast customers can tag pins and categorize them by campaign for easy management and performance review.