Marketers spend gobs of money and even more time trying to devise ways to engage people with a particular brand. Not enough of them realize music might be the best way to do that — and that Feed Media could be music to their ears.
Feed Media (aka Feed.fm) launched a “music-as-a-service” platform that allows companies to employ music on their websites, games, and mobile apps, as well as provide statistics on how people are engaging with a brand. Some of the startup’s clients include Budweiser, GameSalad, Starr Hill Brewery, and others. And today, the company has secured a new $1.2 million round, according to an SEC form D document.
“Music is a hard business to be in, but we’re not consumer-facing. We’re making it easy for business to legally use music to engage with customers,” Feed Media founder and Feed.fm CEO Jeff Yasuda told VentureBeat in an interview.