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Spredfast Launches Spark, Powering Marketing in the Moment


New product empowers marketers to monitor trends, uncover conversations and take action 

The speed and relevancy with which brands must engage their communities makes it imperative that enterprises strategically adopt real-time marketing.
— Rebecca Lieb, analyst at Altimeter Group

Austin, TX - May 15, 2014 - Spredfast, the most comprehensive social marketing platform, today announced Spark, a new tool that empowers brands and media to keep a pulse on in-the-moment trends and conversations on a global scale. Marketers can discover, inspire, and engage with consumers by weaving relevant, trending content into brand stories. With the addition of Spark, the Spredfast platform continues to move forward and redefine the social marketing industry. Spark enables marketers to uncover more moments that matter across social, and unleash the ability to engage in opportune, real-life conversations. In-moment marketing content boosts conversion rates by twenty six percent, while forty nine percent of consumers reported feeling more positively about a brand after exposure to in-moment marketing, according to data from eConsultancy and Monetate. 

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