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NBC, Discovery Shows Integrate Operations With Facebook


The bond between traditional TV networks and social platforms got a little tighter, this week.

NBC’s “Today” and Discovery’s “Street Outlaws” each integrated their operations more closely with Facebook with the help of social marketing firm Spredfast.

Starting this week, The Today Show’s “Orange Room” will feature trending topics live on an interactive touch-screen, powered by real-time data from Facebook. Viewers can expect so see news anchor Carson Daly swiping through posts on the trending feed and digging through various stories and topics.

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