What do Kia, Microsoft, and 20th Century Fox have in common? Yes, they’re all notable brands, but they also have enormous influence in the digital arena. While you might assume their social media influence is on accident, they’ve actually had some help from a company called twtMob.
twtMob identifies and manages influential publishers that deliver brand messages in their voice, to the right audience, at the right time, with the right content. This gives brands a warm invite into the “inner circle of social”, according to their site.