Customer Retention : LUSH Cosmetics Launches Subscription Commerce Program to Generate Repeat Purchases
Subscription commerce — a business model where customers pay a subscription fee and in return receive a product delivered to them on a recurring basis — is a growing trend [Opens in a new window] in the retail industry. Startups like Birchbox and Dollar Shave Club are prime examples of companies that are succeeding with a subscription commerce-based approach.
LUSH Cosmetics [Opens in a new window] is the latest company to try to cash in on the subscription commerce phenomenon. The retailer of handmade skin care, hair care, and bath and body products launched its subscription commerce program in August. LUSH is using OrderGroove's [Opens in a new window] Subscription Retail Platform to manage the program.