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Filtering by Category: Order Groove

Customer Retention : LUSH Cosmetics Launches Subscription Commerce Program to Generate Repeat Purchases


Subscription commerce — a business model where customers pay a subscription fee and in return receive a product delivered to them on a recurring basis — is a growing trend [Opens in a new window]  in the retail industry. Startups like Birchbox and Dollar Shave Club are prime examples of companies that are succeeding with a subscription commerce-based approach.

LUSH Cosmetics [Opens in a new window]  is the latest company to try to cash in on the subscription commerce phenomenon. The retailer of handmade skin care, hair care, and bath and body products launched its subscription commerce program in August. LUSH is using OrderGroove's [Opens in a new window] Subscription Retail Platform to manage the program.

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BrandShop Selects OrderGroove as Their Subscription Commerce Technology Partner for the CLIF® Bar Store


OrderGroove, the leader in subscription commerce solutions, and BrandShop (formerly SureSource LLC) have partnered to offer a subscription program to Clif Bar & Company customers on BrandShop selected OrderGroove as a partner based on the company’s innovative subscription technology and award-winning expertise in driving sales and lifetime value via subscriptions.

OrderGroove was the ideal business and technology partner for this project as their subscription and e-commerce expertise made the implementation and monitoring of the program a breeze.

Clif Bar & Company, the maker of CLIF® Bar energy bars, is the latest in a line of satisfied BrandShop clients utilizing OrderGroove’s Subscription Retail Platform® to convert new and existing customers into repeat buyers. To ensure program growth and success, OrderGroove's team of Subscription Marketing Experts & Data Analysts continuously monitor and optimize each program - maximizing subscription revenue, ensuring brand loyalty, and guaranteeing peak order-over-order retention rates.

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Greg Alvo, OrderGroove: DMN 2014 40 Under 40 Award winner


Greg Alvo
CEO & Founder, OrderGroove

Winning ways: Sharp focus on lifetime value guides Alvo's strategy at OrderGroove, a subscription-purchase platform for more than 75 major consumer brands. Delivering strong, ultra-loyal customer segments for brands and raising $10 million in venture capital have kept OrderGroove at the forefront of the scheduled-payment discussion. He was twice before honored by Direct Marketing News and received the eTail Rising Stars honor in 2013, but is kept grounded in reality by wife Caroline and dog Bleecker.

Defining moment: “The day I quit my job at to start OrderGroove in 2008. I knew I wanted to get back to building businesses, and letting go of the comfort of a paycheck forced me to get going.”

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10 Reasons Why You Need to be at This Year’s Spredfast Summit


Really quick, take a look at your calendar. What does October 15-17th look like? Place a hold on those days and keep reading. Last week, Spredfast launched their #speedoflife sweepstakes, where they will give one social marketer a chance to attend the 3rd Annual Spredfast Summit, all expenses included. If you work in social media, you don’t want to miss this opportunity to connect with your peers and hear from today’s most innovative social marketers at brands like Brooks Brothers, ESPN, and AARP.

How do I know? Last year, I was the Social Media Strategist hopping on a plane to Austin for three days of networking, learning, and yes, partying—ATX style.

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