CEO & Founder, OrderGroove
Winning ways: Sharp focus on lifetime value guides Alvo's strategy at OrderGroove, a subscription-purchase platform for more than 75 major consumer brands. Delivering strong, ultra-loyal customer segments for brands and raising $10 million in venture capital have kept OrderGroove at the forefront of the scheduled-payment discussion. He was twice before honored by Direct Marketing News and received the eTail Rising Stars honor in 2013, but is kept grounded in reality by wife Caroline and dog Bleecker.
Defining moment: “The day I quit my job at liquidation.com to start OrderGroove in 2008. I knew I wanted to get back to building businesses, and letting go of the comfort of a paycheck forced me to get going.”