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Edgecase Brings A Smarter Approach To Navigating Online Retailers


Edgecase is trying to make the online shopping experience friendlier and smarter — closer, perhaps, to what it’s like to shop with a salesperson who understands your needs and is totally knowledgeable about what’s in-stock.

The company was previously known as Compare Metrics, but it’s relaunching today with a new name and an upgraded product.

To describe the problem that Edgecase is trying to solve, co-founder and CEO Garrett Eastham noted that the conversion rates (i.e., the percentage of visitors who actually buy something) of online stores lag badly behind those of physical stores, something he attributed to the fact that “today’s digital commerce platforms were designed by database engineers not shoppers.”

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