For the past two years, the Compare Metrics team has been working relentlessly on a single goal — to get the retail industry to rethink the way consumers make purchasing decisions. This is a mission that started more than five years ago in my dorm room and has served as our blue flame since the company’s inception in 2012. I’ve always felt that the online search experience, as we know it today, needs to evolve. Over the past two years we’ve been diligently working with some of the world’s most innovative and thought-leading brands to help define precisely what that evolutionary path looks like.
And what have we learned? Our research and results to-date have shown us that people want to “discover” things on their own, yet they also want to be inspired They want to be in control of their digital experiences, whether they know exactly what they want or what they’re simply wanting to explore. They don’t want to be targeted “at” by retailers and brands; they’d rather target the ideal product themselves. For many of our merchants, this requires a paradigm shift in the way they think about their art and craft. Instead of limiting the number of options, digital merchandising must evolve to enable more degrees of expression and relevancy.