Edgecase Brings A Smarter Approach To Navigating Online Retailers

Edgecase is trying to make the online shopping experience friendlier and smarter — closer, perhaps, to what it’s like to shop with a salesperson who understands your needs and is totally knowledgeable about what’s in-stock.

The company was previously known as Compare Metrics, but it’s relaunching today with a new name and an upgraded product.

To describe the problem that Edgecase is trying to solve, co-founder and CEO Garrett Eastham noted that the conversion rates (i.e., the percentage of visitors who actually buy something) of online stores lag badly behind those of physical stores, something he attributed to the fact that “today’s digital commerce platforms were designed by database engineers not shoppers.”

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THE EVOLUTION FROM COMPARE METRICS TO EDGECASE

For the past two years, the Compare Metrics team has been working relentlessly on a single goal — to get the retail industry to rethink the way consumers make purchasing decisions. This is a mission that started more than five years ago in my dorm room and has served as our blue flame since the company’s inception in 2012. I’ve always felt that the online search experience, as we know it today, needs to evolve. Over the past two years we’ve been diligently working with some of the world’s most innovative and thought-leading brands to help define precisely what that evolutionary path looks like.

And what have we learned? Our research and results to-date have shown us that people want to “discover” things on their own, yet they also want to be inspired They want to be in control of their digital experiences, whether they know exactly what they want or what they’re simply wanting to explore. They don’t want to be targeted “at” by retailers and brands; they’d rather target the ideal product themselves. For many of our merchants, this requires a paradigm shift in the way they think about their art and craft. Instead of limiting the number of options, digital merchandising must evolve to enable more degrees of expression and relevancy.

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Urban Decay made up with new augmented reality technology

Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.

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Note: Compare Metrics is now Edgecase

Compare Metrics Joins Demandware LINK to Accelerate Commerce Innovation

Adaptive Commerce integration expands ability for Demandware clients to offer customized and differentiated navigation and discovery experiences

Austin, Texas – June 3, 2014 – Compare Metrics, the leading provider of Adaptive Commerce navigation and discovery tools, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies. 

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Compare Metrics offers a new way to dynamically serve up personalized web content.

Compare Metrics offers a new way to dynamically serve up personalized web content.

While web content like customer reviews can be great for converting shoppers to buyers, as retailers have found, it can be far more effective if combined with other content that’s helpful to a shopper and shown to her at the best place and time, says Garrett Eastham, CEO and co-founder of Compare Metrics.

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