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Filtering by Category: Spredfast

Spredfast nabs tech Emmy after helping Obama in Twitterverse


Spredfast Inc. has earned a Technology & Engineering Emmy Award as part of the ceremony held in Las Vegas during the International Consumer Electronics Show.

The award came in the area of "innovation in improving engagement around television and social media, which also recognized Twitter as a winner. The award was technically given to Mass Relevance Inc., which has since merged with Spredfast, for its work on campaigns such as President Barack Obama's Twitter town hall meeting to social media work focused around the 2014 World Cup.

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Spredfast Unveils Advanced Pinterest Insights Offering for Brands


Austin, TX - May 20, 2014 - Spredfast, the most comprehensive social marketing platform, today announced it is participating in the Pinterest MarTech Developer alpha, which includes official access to the Pinterest Business Insights API. The alpha initiative complements the wide range of analytic tools already available in the Spredfast platform. Spredfast can now provide brands with previously unavailable insights about their performance, impact and community engagement on Pinterest. Armed with a deeper understanding of the content that appeals most to Pinners, brands can now tailor their content strategy to drive the most engagement on Pinterest. With access to the Pinterest Business Insights API, Spredfast customers can now identify the most frequently pinned content on their official website, garnering valuable information to develop and amplify content that resonates most with Pinners, as well as apply those learnings to various relevant aspects of their marketing. Specifically, through the Spredfast Social Inbox, customers will be able to monitor repins with an in-depth look at the virality of content across their own Pinterest boards as well as their website. Additionally, Spredfast customers can tag pins and categorize them by campaign for easy management and performance review.

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Spredfast Names Tim Barker Chief Financial Officer


Tim’s addition enhances an already deep bench of talent within the leadership team at Spredfast. It also demonstrates our commitment to establishing efficient and effective business platforms that will enable us to execute on all of our customer commitments around the world.
— Rod Favaron, CEO of Spredfast

Austin, TX - Spredfast, the most comprehensive social marketing platform, today announced the appointment of Tim Barker as Chief Financial Officer.  Tim has more than two decades of experience developing and managing financial and accounting organizations for public and private businesses operating in high growth environments.   

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The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One


When you hear the phrase “social influencer” you may think of a trendy new marketing fad, but they have always existed. They were your local DJs, fashionistas, socialites and friends. Social media has given rise to a new breed of social influencers capable of driving 16 times more engagement with your target audience than paid or owned media programs.

Social influencers can provide a cost-effective way for startups and smaller businesses operating on a limited marketing budget to reach new customers. However, like any campaign, there are crucial steps that need to be followed to ensure your brand and product are presented to the right audience and by the right influencers.

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Austin social media marketing company Spredfast built an interactive page on the official Tour website. It’s called Social Corner, and tracks what people are saying about the tour on Twitter. - Read more here...


NBC, Discovery Shows Integrate Operations With Facebook


The bond between traditional TV networks and social platforms got a little tighter, this week.

NBC’s “Today” and Discovery’s “Street Outlaws” each integrated their operations more closely with Facebook with the help of social marketing firm Spredfast.

Starting this week, The Today Show’s “Orange Room” will feature trending topics live on an interactive touch-screen, powered by real-time data from Facebook. Viewers can expect so see news anchor Carson Daly swiping through posts on the trending feed and digging through various stories and topics.

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Spredfast Launches Spark, Powering Marketing in the Moment


New product empowers marketers to monitor trends, uncover conversations and take action 

The speed and relevancy with which brands must engage their communities makes it imperative that enterprises strategically adopt real-time marketing.
— Rebecca Lieb, analyst at Altimeter Group

Austin, TX - May 15, 2014 - Spredfast, the most comprehensive social marketing platform, today announced Spark, a new tool that empowers brands and media to keep a pulse on in-the-moment trends and conversations on a global scale. Marketers can discover, inspire, and engage with consumers by weaving relevant, trending content into brand stories. With the addition of Spark, the Spredfast platform continues to move forward and redefine the social marketing industry. Spark enables marketers to uncover more moments that matter across social, and unleash the ability to engage in opportune, real-life conversations. In-moment marketing content boosts conversion rates by twenty six percent, while forty nine percent of consumers reported feeling more positively about a brand after exposure to in-moment marketing, according to data from eConsultancy and Monetate. 

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