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10 Reasons Why You Need to be at This Year’s Spredfast Summit


Really quick, take a look at your calendar. What does October 15-17th look like? Place a hold on those days and keep reading. Last week, Spredfast launched their #speedoflife sweepstakes, where they will give one social marketer a chance to attend the 3rd Annual Spredfast Summit, all expenses included. If you work in social media, you don’t want to miss this opportunity to connect with your peers and hear from today’s most innovative social marketers at brands like Brooks Brothers, ESPN, and AARP.

How do I know? Last year, I was the Social Media Strategist hopping on a plane to Austin for three days of networking, learning, and yes, partying—ATX style.

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LUSH Elevates Its "Fresh is Best Policy" by Unveiling OrderGroove's Subscription Retail Platform® to Customers


Today, OrderGroove, the industry-leading provider of subscription commerce solutions, announced that LUSH Cosmetics, North America, has selected OrderGroove to launch and manage its subscription commerce program. LUSH, the cosmetic deli of the beauty world, recently debuted its new product subscription service – Auto reFRESH – on OrderGroove's Subscription Retail Platform®. LUSH plans to leverage the platform to further advance its ability to get fresh product into the hands of customers at the perfect time.

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Lawn Love Wants To Bring The Whole “Software Eating The World” Thing To Your Own Backyard


Lawncare and landscaping are areas that have remained largely un-“disrupted” in the wholesoftware eating the world trend that’s been going on in recent years. If you’re in one of the 80 percent of American households that have a lawn, chances are that you either take care of mowing and upkeep yourself, or you have hired a local lawncare provider you’ve found the old fashioned way, through a recommendation of someone you know — research shows that fully 98 percent of the $74 billion landscape industry business marketing is done through customer referrals. Getting a quote on lawncare is usually an in-person affair, and booking and payments are not often conducted through the web or a mobile phone.

Lawn Love is a new startup launching out of the Summer 2014 batch of Y Combinator that aims to add a layer of tech-enabled ease to the process of finding, booking, and paying a landscaping or lawncare provider. Essentially positioned as a Homejoy for lawncare, Lawn Love has built a web platform that works as a two-way marketplace with the aim of bringing more efficiency and protection to both sides of the business transaction.

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Austin social media marketing company Spredfast built an interactive page on the official Tour website. It’s called Social Corner, and tracks what people are saying about the tour on Twitter. - Read more here...






Kids can test out Lego sets without the commitment of buying full collections. Pley co-founder Elina Furman tells Crave why parents and brick fanatics will love their rent-to-test format. Read more here...

NBC, Discovery Shows Integrate Operations With Facebook


The bond between traditional TV networks and social platforms got a little tighter, this week.

NBC’s “Today” and Discovery’s “Street Outlaws” each integrated their operations more closely with Facebook with the help of social marketing firm Spredfast.

Starting this week, The Today Show’s “Orange Room” will feature trending topics live on an interactive touch-screen, powered by real-time data from Facebook. Viewers can expect so see news anchor Carson Daly swiping through posts on the trending feed and digging through various stories and topics.

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Compare Metrics Joins Demandware LINK to Accelerate Commerce Innovation


Adaptive Commerce integration expands ability for Demandware clients to offer customized and differentiated navigation and discovery experiences

Austin, Texas – June 3, 2014 – Compare Metrics, the leading provider of Adaptive Commerce navigation and discovery tools, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies. 

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Spredfast Launches Spark, Powering Marketing in the Moment


New product empowers marketers to monitor trends, uncover conversations and take action 

The speed and relevancy with which brands must engage their communities makes it imperative that enterprises strategically adopt real-time marketing.
— Rebecca Lieb, analyst at Altimeter Group

Austin, TX - May 15, 2014 - Spredfast, the most comprehensive social marketing platform, today announced Spark, a new tool that empowers brands and media to keep a pulse on in-the-moment trends and conversations on a global scale. Marketers can discover, inspire, and engage with consumers by weaving relevant, trending content into brand stories. With the addition of Spark, the Spredfast platform continues to move forward and redefine the social marketing industry. Spark enables marketers to uncover more moments that matter across social, and unleash the ability to engage in opportune, real-life conversations. In-moment marketing content boosts conversion rates by twenty six percent, while forty nine percent of consumers reported feeling more positively about a brand after exposure to in-moment marketing, according to data from eConsultancy and Monetate. 

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